The project is aimed at the Lublin entrepreneurs of the HoReCa sector, whose task is to build a coherent and lasting image of Lublin among the residents and tourists alike, as well as to make the information on the city, its tourist and cultural offer more readily available.
The guests at the he venues holding the “Place of Inspiration” title will be assisted in choosing among Lublin’s tourist and cultural sites, provided information on the Lublin brand objectives, and offered informational and promotional materials on the city.
The companies awarded the “Place of Inspiration” title will enjoy a number of benefits as a result
of their participation in the programme, including: a highlighted profile at the city’s website, www.lublin.eu, the opportunity to participate in trainings in the Lublin brand, the city’s tourist offer and professional customer service. The venues will also be marked by a light box bearing the Lublin brand logo.
The participants of the program's second edition were selected in a three-stage verification process conducted by a team of experts forming the Program Committee and Kancelaria Doradcza Synergia (Synergia Consulting Office), responsible for managing the Programme.
At the first stage of the verification procedure, the entrepreneurs willing to participate in the Programme put themselves forward as candidates using an application form available at the official website of the city. During the second stage, the Managing Body assessed the applications, focusing on eligibility and quantitative restrictions. Next, the entrepreneurs with the highest point total were admitted to the third stage, consisting in the quality assessment conducted by an expert team.
Detailed information on the criteria and selection procedure, as well as the profiles of the Program Committee members are available at the website.